WELCOME TO TME THE BRAND

About TME The Brand™

A Movement Built on Vision

TME The Brand is an independent luxury fashion house founded by Detroit creator, producer, and entrepreneur Willis Wright, known artistically as Urgent. TME stands for Time Moves Emotionless — a philosophy rooted in focus, discipline, and forward momentum. Time never stops, and neither should ambition. What began as a music movement has evolved into a multidisciplinary lifestyle brand where fashion, art, and culture intersect.

Luxury With Purpose

TME The Brand represents a new era of modern luxury — where street influence meets refined craftsmanship.

Each collection is designed to reflect confidence, independence, and individuality.

Our designs combine:

• Premium materials
• Italian craftsmanship
• Statement-driven design
• Elevated street luxury aesthetics

From handcrafted footwear and accessories to signature apparel, every piece is created with attention to detail and a commitment to quality.

TME is built for those who move with intention and understand that time is the most valuable currency we have.

Designed in Detroit

Detroit is a city known for resilience, creativity, and innovation — the same spirit that fuels TME.

Designed in Detroit and produced through global craftsmanship, TME blends urban influence with luxury design philosophy, creating pieces that represent both heritage and forward-thinking design.

The Vision

TME The Brand is more than fashion.

It is part of a growing creative ecosystem that includes:

• Fashion and design
• Music production and independent artistry
• Media and podcasting
• Creative entrepreneurship

The mission is simple:

Create timeless products that inspire people to move differently, think independently, and respect the value of time.
 

Limited Releases

TME collections are produced in limited quantities to preserve exclusivity and maintain the highest quality standards.

Each release represents a moment in the evolution of the brand.

Welcome to TME

This is more than fashion.
This is a mindset.

"Feel the Calm, Feel the Elegance"

TME The Brand™

Founder

Willis Wright (Urgent)
Founder, Designer & Creative Director

Email Us at: info@tmethebrand.com